MUMBAI/NEW DELHI: Team India may just be two steps away from a historic World Cup victory, but the march up to semis has already raised the commerce quotient of its stars. If Yuvraj plays yet another stellar innings and then perhaps even helps win the trophy, expect to see the man in a few more advertisements. Similarly, if Mr dependent, Zaheer Khan , runs through the Pakistani line up and emerges as the leading wicket taker, brand and sport marketers expect the hitherto underexploited Khan to rake in big-time moolah. |
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