Sachin Tendulkar Honoured by the United Nations Environment Programme

Sachin Tendulkar Honoured by the United Nations Environment Programme Mumbai (India), 11 March 2010 – Cricket legend Sachin Tendulkar has been named a United Nations Environment Programme Goodwill Ambassador. The appointment, made by UNEP Executive Director Mr. Achim Steiner in Mumbai, allows one of the world's greatest cricketers the opportunity to use his legendary popularity to raise public awareness and harness support for environmental action in India and the world. Mr. Tendulkar has been a strong supporter of the work of the UN, having lent his voice to a UNICEF campaign in India, raising awareness about the importance of personal hygiene. Mr. Steiner described Sachin Tendulkar as a role model to both the young and the old: "I am sure that his character, personal integrity, intellect and profile will catalyze widespread environmental action, focusing on 2010 as the UN's International Year of Biodiversity. Sachin will work with UNEP to raise awareness and the level of global and grassroots response to the loss of the planet's biological diversity including animals and plants," he said. Welcoming his new role as UNEP Goodwill Ambassador, Tendulkar said: "I have played and enjoyed my cricket across the planet. Now it's also time to do something for the planet, which is our only home. I view this designation as a challenge and an honour. Being part of the effort to save the planet is an immense undertaking but it is a challenge I am ready to undertake. Working with UNEP and cricket fans across the globe, I am in good company. Together we can do it."

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