WHY IS HE FAMOUS
Sex scandals, political gaffes and judicial probes are all part of a day’s work for Italian Prime Minister Silvio Berlusconi. This controversial head of state has spent over $400 million in legal fees since 1994, defending himself against allegations of bribery, embezzlement and corruption. Berlusconi will be back in court yet again on April 6, 2011, when he faces charges of paying for sexwith an underage, runaway Moroccan belly dancer. The hotly anticipated case is already being dubbed Italy’s “Trial of the Century” and could potentially bring a swift end to his contentious political career.
Silvio Berlusconi Quote
Italy is now a great country to invest in... Today we have fewer communists, and those who are still there deny having been one. Another reason to invest in Italy is that we have beautiful secretaries... superb girls.
85 MAGNETISM
With all due respect to Hugh Hefner, Silvio Berlusconi may just be the friskiest senior citizen on the planet. The 74-year-old Italian PM is a self-described “playboy” who is known for hosting lavish parties that attract beautiful young models and suggestively dressed escorts. Like Hefner, he too has a dedicated sex chamber in his villa, which he calls his “bunga bunga” room. The decadent space reportedly includes a grand piano, a lap dance pole and a throne especially reserved for Berlusconi.
Berlusconi’s dalliances have long been a source of amusement in his native Italy, but there are indications that his legendary charm may now be wearing off. His latest sex scandal has alienated many of his female supporters, and on February 13, 2011, more than 100,000 women turned out across the country, calling for his resignation.
97 SUCCESS
Silvio Berlusconi has come a long way from belting out tunes oncruise ships. A former professional crooner, Berlusconi abandoned showbiz in the early 1960s to start his own real estate development company in Milan. The business soon flourished, and as time went on, he also expanded into cable television and publishing. Today his multibillion-dollar empire includes one of the most valuable soccer franchises in the world, the largest private TV network company in Italy (the Berlusconi family's television stations have a 90% market share), a publishing conglomerate, a bank, insurance companies, and department stores.
Oh, and he’s also made a bit of a splash in politics. The leader of the People of Freedom political party, Berlusconi has been elected prime minister of Italy on three occasions and has overseen a period of economic growth and increased privatization. Love him or hate him, there’s no denying the fact that this charismatic media magnate has had a huge impact on his beloved Italy.
SILVIO BERLUSCONIBIOGRAPHY
Silvio Berlusconi has always had a knack for making money. The eldest of three children, he began displaying his entrepreneurial ingenuity in grade school when he charged his classmates a small fee to watch his self-produced puppet shows. This self-made politico added to his coffers over the next few years by selling vacuums, working as a photographer and even singing on cruise ships before choosing to study law at the University of Milan.
Silvio Berlusconi Builds His Future
Silvio Berlusconi found his true calling in 1963 when he established Edilnord, a small real estate and development firm. The company quickly blossomed into one of Milan’s top residential housing developers and was later responsible for the construction of Milano 2, a lavish 4,000-unit project located on the city’s eastern outskirts.
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