Royal wedding website: like reading Hello! on an iPad

The official royal wedding website: 'If your computer screen has been thirsting for blog updates on the wedding china, it will thirst no more.'

"Splitting the difference" is a phrase that in American politics has unfortunate connotations of awkward compromises and dissatisfaction.

But across the ocean, a new generation of royals see it as the way forward, possibly because it is unlikely one learns too much about the mistakes of President Lyndon Johnson on the Eton syllabus.

Throughout their engagement, Prince William and Catherine-the-artist-formerly-known-as-Kate have attempted to, if not quite split the difference, then at least have it halfway both ways: the formal and the informal portrait photos by Mario Testino; the designer dress at the announcement and the high street dress in the photos; long-term relationship but girlfriend still remaining as silent as a chattel.

Now we come to the next stage on the happy couple's path to the bliss of kinda modern marriage, the launch of their website, which is a little reading Hello! magazine on an iPad: the vessel is modern but the content is defiantly retro. If your computer screen has been thirsting for blog updates on the official royal wedding china, it will thirst no more. Amazingly, more than 3000 have already expressed a Facebook "Like" for the opportunity to look at more photos of Kate and Wills standing next to various ships, although it is not clear how many of those likes came from outside the gates of Clarence House.

And speaking of, should one wish to read more about "Background", you will be directed to the frankly adorable Twitter page for Clarence House which – and there's no way of putting this respectfully – sounds like the voice of Clarence House's former resident, the Queen Mother, speaking from beyond the grave: "Signs of Spring are starting to show in Green Park. Happy St David's Day!" a tweet trills. Truly, we are on the cutting edge here.

Posted in: kate middleton